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Pricing pattern is enterprise-sales-only — no self-serve path for solo operators, startups, or small businesses.
Overall score
2.6/ 5
SME Fit1/5
enterprise sales only
JTBD4/5
solid named JTBD
Integration3/5
API
Trust5/5
mature, founded 2014
Quality1/5
no public rating
Compliance2/5
compliance unknown
About
Affinity is a relationship intelligence CRM purpose-built for venture capital, private equity, investment banking, and family offices. It auto-captures email and calendar activity to build a live pipeline of warm introductions — used founder-side too for mapping investor networks during a raise.
Best for: VCs, dealmakers, and founders running an investor pipeline who want their email/calendar to auto-build a live map of warm introductions instead of maintaining a CRM by hand.
Pricing
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Demo only | — | — | per_user | Per-seat pricing; quoted by team size and product mix · Contact sales — not SME-friendly self-serve. |
Key features
- Relationship intelligence (mines email + calendar)
- Auto-data capture
- Deal pipeline + reporting
- Contact enrichment
- Salesforce sync
- Mobile app
- Open API
Integrations
SalesforceGmailOutlookSlackLinkedIn
Trust & compliance
- Stage range
- MVP → Growth
- Founded
- 2014
- Status
- active
- SOC 2
- unknown
- GDPR
- unknown
- Data residency
- unknown
- External rating
- —
- Last verified
- May 2026
Reviews
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