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Overall score
3.8/ 5
SME Fit1/5
tiered pricing with step cliff + free trial · technical setup
JTBD4/5
solid named JTBD
Integration5/5
API + Zapier + 8 integrations
Trust5/5
mature, founded 2017
Quality5/5
4.9 on G2 (200 reviews)
Compliance4/5
SOC 2 + GDPR
About
Clay is a data enrichment and prospecting platform that lets revenue teams build lead lists by combining 100+ data providers with AI agents in a spreadsheet interface. Users can scrape, enrich, and personalize outbound campaigns at scale without code.
Best for: Growth and RevOps teams building custom enrichment and outbound workflows.
Pricing
| Tier | Monthly | Annual /mo | Billing | Notes |
|---|---|---|---|---|
| Free | Free | Free | flat | 100 data credits; 500 actions |
| Launch | $185 | $167 | flat | 2500 data credits; 15000 actions · New 2026 plan |
| Growth | $495 | $446 | flat | 6000 data credits; 40000 actions · New 2026 plan |
| Enterprise | — | — | flat | Custom credits; SSO; dedicated support · Contact sales; $30k-$154k annual |
Key features
- 100+ data provider waterfalls
- AI research agents (Claygent)
- spreadsheet-style workflows
- CRM enrichment
- email outreach automation
Integrations
HubSpotSalesforceApolloLinkedIn Sales NavigatorOutreachSalesloftSlackGmail
Trust & compliance
- Stage range
- Seed → Growth
- Founded
- 2017
- Status
- active
- SOC 2
- yes
- GDPR
- yes
- Data residency
- us
- External rating
- 4.9 on G2 (200 reviews)
- Last verified
- Apr 2026
Reviews
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